Kate Middleton: Burberry sells out of the beige trenchcoat within a day
Burberry bosses must have done a little jig for joy when Kate Middleton wore one of their latest coats to a pancake-tossing session (amongst other official engagements) in Belfast on Tuesday.
The future princess' wardrobe choices have had a well-documented positive effect on sales of whatever she wears - and cheaper imitations - and her £650 Burberry trenchcoat was no exception.
Sales of the trend-setter's sleek, double-breasted beige wool model with a frilled, flared hem sold out online in sizes four, six, eight and 10 within a day of Kate stepping out in the coat.
A £22 Asda imitation saw sales soar by 300 per cent over the same period and Burberry's grey version of the coat has also sold out in sizes four, six and 10.
The trenchcoat is part of Burberry's London, spring/summer 2011 collection which is available in shops and online.
Kate wore hers buttoned right up to the top and with the belt stylishly looped over and hanging down over her waist.
She accessorised with black suede shoes (and her famous black boots, when she headed to the countryside) with a matching clutch bag.
Dedicated Kate-followers might still find smaller versions of the coat in Burberry stores, but only the larger sizes are still available on their website - and probably not for long.
Being a royalty favourite is a very welcome development for the British fashion label that, 10 years ago, was a byword for tackiness.
Being seen wearing the infamous Burberry check became a big no-no when it was appropriated by teenage yobs who couldn't get enough of the print.
The fashion house worked hard at turning its image around. And most of its success is down to their chief creative officer, Christopher Bailey, who joined the firm as creative director in 2001.
Bailey's skill at mixing traditional and modern styles has made him a favourite with everyone from the Queen to Kate Moss.
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